
2019 Addy Awards Show Recap
That’s a wrap, everyone… the 2019 American Advertising Awards Show has officially concluded!
The competition drew 84 print, digital and multi-media advertising projects created by area advertising professionals and businesses between January 1 and December 31, 2018. It also featured an additional 30 entries from Southeast Missouri State University students.
In total, 114 projects vied for Gold, Silver and Bronze ADDY awards. Best of Show awards were given in each of four main categories:
- Print Division: Red Letter Communications for its magazine ad “STIHL Lightning Single Charge”
- Interactive Division: Element 74 for its consumer website “Farrow Lumber”
- Digital Division: Creative Edge for its film and video editing of “Dedication to Service”
- Student Competition: SE Creative for its poster campaign for the Faultline Film Festival.
The Cape Girardeau Chapter of AAF also honored Jim Dufek, professor of TV & Film at Southeast Missouri State University, with its Silver Medal Award. The award recognizes men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility of social concern.
In addition to being a popular figure in Southeast’s Department of Mass Media, Dufek has been a frequent presenter at industry conferences and contributed production expertise to multiple broadcast projects, such as “Off the Grid,” “Interview with a Monster,” and “Missouri Veterans Project.” In his role as TV & Film operations manager at Southeast Missouri State, he provides students with hands-on opportunities in the Rust Center for Media, Rose Theatre, SETV, Cape Chronicle and Redhawks Update. He also serves as co-director of the annual Faultline Film Festival, which attracts national attention.
Projects that earn a gold award in the ADDY competition are eligible to compete in the District 9 American Advertising Awards Competition. Judging at the district level will be done in March and includes entries from Missouri, Iowa, Kansas and Nebraska. Winners at the district level will advance to the national ADDY Awards, the advertising industry’s largest and most representative competition recognizing creative excellence.
ALL PROFESSIONAL WINNERS
Selected Category
|
Entry Name
|
Entrant Company / School
|
Winner Types
|
Catalog
|
Product Showcase
|
Creative Edge
|
Bronze
|
Digital Publications Campaign
|
Top 1% E-Book Campaign
|
Creative Edge
|
Bronze
|
Cinematography – Single
|
Rise & Shine |
Episode 5
|
Creative Edge
|
Bronze
|
Consumer Website
|
Heart for Africa
|
Element 74
|
Bronze
|
Banner Ad
|
STIHL Holiday Web Banner
(Snow)
|
Red Letter Communications
|
Bronze
|
Email
|
STIHL Cyber Monday email
|
Red Letter Communications
|
Bronze
|
Internet Commercial
|
STIHL Summer in America
|
Red Letter Communications
|
Bronze
|
Internet Commercial
|
STIHL Pressure Washer
Social Video
|
Red Letter Communications
|
Bronze
|
Integrated Campaign –
Regional/National – Consumer
|
REAL STIHL Campaign
|
Red Letter Communications
|
Bronze
|
Photography, Color
|
Cap America
|
Red Letter Communications
|
Bronze
|
Brochure
|
Arts & Media Brochure
|
Southeast Missouri State University
|
Bronze
|
Out-Of-Home Poster
|
2018 Summer Arts Festival
Poster
|
Southeast Missouri State
University
|
Bronze
|
Animation, Special
Effects or Motion Graphics
|
NewWave Taylorville
|
Red Letter Communications
|
Silver
|
Motion Graphics
|
SEMO Ball 2018 Lifetime
Achievement
|
Anagram Film
|
Silver
|
Business-to-Business
Website
|
Cedar Creek Hardwoods
|
Creative Edge
|
Silver
|
Internet Commercial
|
Bobcat of St. Louis |
Family First
|
Creative Edge
|
Silver
|
Consumer Website
|
Levi’s Adventure Trail
|
Element 74
|
Silver
|
Consumer Website
|
Heart for Africa Canada
|
Element 74
|
Silver
|
Direct Mail
|
STIHL Southeast Pro
Landscaper DM
|
Red Letter Communications
|
Silver
|
Card, Invitation or
Announcement Campaign
|
2018 Summer Arts Festival
Campaign
|
Southeast Missouri State University
|
Silver
|
Card, Invitation or
Announcement
|
SoutheastHEALTH Gala
Invitation
|
The Wright Group
|
Silver
|
Social Media, Campaign
|
Clean Energy Campaign
|
Creative Edge
|
Gold
|
Public Service Online
Film, Video & Sound
|
Baby Boxinette
|
Creative Edge
|
Gold
|
Animation, Special
Effects or Motion Graphics
|
Carbon Recall | About Us
|
Creative Edge
|
Gold
|
Specialty Advertising –
Apparel
|
REAL STIHL T-shirt
|
Red Letter Communications
|
Gold
|
Spread, Multiple Page or
Insert – Single Unit
|
REAL STIHL 8-page Spread
|
Red Letter Communications
|
Gold
|
Online/Interactive
Branded Content & Entertainment
|
REAL STIHL Slammer
|
Red Letter Communications
|
Gold
|
Local Television
Commercial :30 Seconds
|
STIHL “The
Rookie”
|
Red Letter Communications
|
Gold
|
Photography Campaign
|
REAL STIHL Photo Campaign
|
Red Letter Communications
|
Gold
|
Video Editing
|
Dedication to Service
|
Creative Edge
|
Best of Show
|
Consumer Website
|
Farrow Lumber
|
Element 74
|
Best of Show
|
Spread, Multiple Page or
Insert – Single Unit
|
STIHL Lightning Single
Charge
|
Red Letter Communications
|
Best of Show
|
ALL STUDENT WINNERS
Selected Category
|
Entry Name
|
Entrant Company / School
|
Winner Types
|
Printed Annual Report or
Brochure
|
Creative Crackers
Brochure
|
MK 449/AR 416 Fall 2018 –
Group 3
|
Bronze
|
Packaging
|
Creative Crackers
Packaging
|
MK 449/AR 416 Fall 2018 –
Group 1
|
Bronze
|
Social Media Campaign
|
Glass Gardens Instagram
Ads
|
MK 449/AR 408 Spring 2018
– Group 1
|
Bronze
|
Ad – Single (Full Page or
Less)
|
Magnolias Magazine Ad
|
MK 443 Fall 2018 – Group
3
|
Bronze
|
Stationery Package –
Single or Multiple pieces
|
Creative Crackers
Business Card
|
MK 449/AR 416 Fall 2018 –
Group 1
|
Silver
|
Illustration – Campaign
|
Creative Crackers Label
Images
|
MK 449/AR 416 Fall 2018
– Group 3
|
Silver
|
Direct Marketing
|
Shot in the Dark BBQ Rub
Catalogue
|
MK 443/AR 416 Fall 2018 –
Group 2
|
Silver
|
Radio – Single
|
Cardinals Radio Spot
|
MK 443 Fall 2018
– Group 1
|
Gold
|
Ad – Single (Full Page or
Less)
|
Hold on, I’m texting and
driving
|
Alexander Bargen
|
Gold
|
Consumer Campaign
|
SEMO Craft Beer Festival
materials
|
SECreative
|
Gold
|
Poster Campaign
|
Faultline FIlm Festival
posters
|
SECreative
|
Best of Show
|