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2019 Addy Awards Show Recap

2019 Addy Awards Show Recap

That’s a wrap, everyone… the 2019 American Advertising Awards Show has officially concluded!

The competition drew 84 print, digital and multi-media advertising projects created by area advertising professionals and businesses between January 1 and December 31, 2018. It also featured an additional 30 entries from Southeast Missouri State University students.

In total, 114 projects vied for Gold, Silver and Bronze ADDY awards. Best of Show awards were given in each of four main categories:

  • Print Division: Red Letter Communications for its magazine ad “STIHL Lightning Single Charge”
  • Interactive Division: Element 74 for its consumer website “Farrow Lumber”
  • Digital Division: Creative Edge for its film and video editing of “Dedication to Service”
  • Student Competition: SE Creative for its poster campaign for the Faultline Film Festival.

The Cape Girardeau Chapter of AAF also honored Jim Dufek, professor of TV & Film at Southeast Missouri State University, with its Silver Medal Award. The award recognizes men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility of social concern.

In addition to being a popular figure in Southeast’s Department of Mass Media, Dufek has been a frequent presenter at industry conferences and contributed production expertise to multiple broadcast projects, such as “Off the Grid,” “Interview with a Monster,” and “Missouri Veterans Project.” In his role as TV & Film operations manager at Southeast Missouri State, he provides students with hands-on opportunities in the Rust Center for Media, Rose Theatre, SETV, Cape Chronicle and Redhawks Update. He also serves as co-director of the annual Faultline Film Festival, which attracts national attention.

Projects that earn a gold award in the ADDY competition are eligible to compete in the District 9 American Advertising Awards Competition. Judging at the district level will be done in March and includes entries from Missouri, Iowa, Kansas and Nebraska. Winners at the district level will advance to the national ADDY Awards, the advertising industry’s largest and most representative competition recognizing creative excellence.

ALL PROFESSIONAL WINNERS

Selected Category
Entry Name
Entrant Company / School
Winner Types
Catalog
Product Showcase
Creative Edge
Bronze
Digital Publications Campaign
Top 1% E-Book Campaign
Creative Edge
Bronze
Cinematography – Single
Rise & Shine | Episode 5
Creative Edge
Bronze
Consumer Website
Heart for Africa
Element 74
Bronze
Banner Ad
STIHL Holiday Web Banner (Snow)
Red Letter Communications
Bronze
Email
STIHL Cyber Monday email
Red Letter Communications
Bronze
Internet Commercial
STIHL Summer in America
Red Letter Communications
Bronze
Internet Commercial
STIHL Pressure Washer Social Video
Red Letter Communications
Bronze
Integrated Campaign – Regional/National – Consumer
REAL STIHL Campaign
Red Letter Communications
Bronze
Photography, Color
Cap America
Red Letter Communications
Bronze
Brochure
Arts & Media Brochure
Southeast Missouri State University
Bronze
Out-Of-Home Poster
2018 Summer Arts Festival Poster
Southeast Missouri State University
Bronze
Animation, Special Effects or Motion Graphics
NewWave Taylorville
Red Letter Communications
Silver
Motion Graphics
SEMO Ball 2018 Lifetime Achievement
Anagram Film
Silver
Business-to-Business Website
Cedar Creek Hardwoods
Creative Edge
Silver
Internet Commercial
Bobcat of St. Louis | Family First
Creative Edge
Silver
Consumer Website
Levi’s Adventure Trail
Element 74
Silver
Consumer Website
Heart for Africa Canada
Element 74
Silver
Direct Mail
STIHL Southeast Pro Landscaper DM
Red Letter Communications
Silver
Card, Invitation or Announcement Campaign
2018 Summer Arts Festival Campaign
Southeast Missouri State University
Silver
Card, Invitation or Announcement
SoutheastHEALTH Gala Invitation
The Wright Group
Silver
Social Media, Campaign
Clean Energy Campaign
Creative Edge
Gold
Public Service Online Film, Video & Sound
Baby Boxinette
Creative Edge
Gold
Animation, Special Effects or Motion Graphics
Carbon Recall | About Us
Creative Edge
Gold
Specialty Advertising – Apparel
REAL STIHL T-shirt
Red Letter Communications
Gold
Spread, Multiple Page or Insert – Single Unit
REAL STIHL 8-page Spread
Red Letter Communications
Gold
Online/Interactive Branded Content & Entertainment
REAL STIHL Slammer
Red Letter Communications
Gold
Local Television Commercial :30 Seconds
STIHL “The Rookie”
Red Letter Communications
Gold
Photography Campaign
REAL STIHL Photo Campaign
Red Letter Communications
Gold
Video Editing
Dedication to Service
Creative Edge
Best of Show
Consumer Website
Farrow Lumber
Element 74
Best of Show
Spread, Multiple Page or Insert – Single Unit
STIHL Lightning Single Charge
Red Letter Communications
Best of Show

ALL STUDENT WINNERS

Selected Category
Entry Name
Entrant Company / School
Winner Types
Printed Annual Report or Brochure
Creative Crackers Brochure
MK 449/AR 416 Fall 2018 – Group 3
Bronze
Packaging
Creative Crackers Packaging
MK 449/AR 416 Fall 2018 – Group 1
Bronze
Social Media Campaign
Glass Gardens Instagram Ads
MK 449/AR 408 Spring 2018 – Group 1
Bronze
Ad – Single (Full Page or Less)
Magnolias Magazine Ad
MK 443 Fall 2018 – Group 3
Bronze
Stationery Package – Single or Multiple pieces
Creative Crackers Business Card
MK 449/AR 416 Fall 2018 – Group 1
Silver
Illustration – Campaign
Creative Crackers Label Images
MK 449/AR 416 Fall 2018 – Group 3
Silver
Direct Marketing
Shot in the Dark BBQ Rub Catalogue
MK 443/AR 416 Fall 2018 – Group 2
Silver
Radio – Single
Cardinals Radio Spot
MK 443 Fall 2018 – Group 1
Gold
Ad – Single (Full Page or Less)
Hold on, I’m texting and driving
Alexander Bargen
Gold
Consumer Campaign
SEMO Craft Beer Festival materials
SECreative
Gold
Poster Campaign
Faultline FIlm Festival posters
SECreative
Best of Show