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Recap: Intro To OTT Media By Spectrum Reach

Recap: Intro to OTT Media by Spectrum Reach

Did you miss our awesome January luncheon event? No problem! Here are the presentation slides, courtesy of Spectrum Reach.

So, what is OTT Media? Basically, it’s a blanket term that refers to video delivered via the Internet. But that’s just the beginning…

Today’s media landscape is rapidly becoming more digital. More and more, consumers of every demographic are watching video content through their Internet connection. This has opened the flood gates for potential viewing (and marketing) options.

Spectrum’s presentation outlines the importance of the growing OTT market and all the opportunities that exist for marketers to reach their target audience in today’s connected world.