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Workshop Recap

Recap Summary

Thank you everyone who attended our 2019 copywriting workshop. We hope you found it informational and entertaining! During the 2-hour workshop, Michael Baxter covered the fundamentals of copywriting (formulating a strategy, writing to an audience, writing to a visual and big picture thinking), as well as how to be creative on demand.

Then, after lunch, Michael discussed tips on writing for specific media, including direct response media, broadcast and digital content writing. He went over using emotional triggers to elicit a reader’s response, as well as tips for writing to various digital platforms like Google Ads.

For your convenience, the presentation slides are provided below, as well as a link to all of Michael’s copy document templates. And don’t forget to reach out to us about becoming an official member of AAF Cape Girardeau!

Presentation Slides

Copywriting Templates